Data Studio, that free and super powerful tool that has come to stay, interactive graphs in real-time to monitor our e-commerce projects.

Although Data Studio was initially presented in 2016 together with Google Analytics 360, its first features were very basic, today we can say that it has been evolving fast.

Data Studio, in our case, is becoming an essential tool with which to work and with which to visualize organized information very quickly.

• e-commerce
• How to generate Dashboards for e-commerce with Data Studio

How to generate Dashboards for e-commerce with Data Studio

Data Studio, that free and super powerful tool that has come to stay, interactive graphs in real-time to monitor our e-commerce projects.

Although Data Studio was initially presented in 2016 together with Google Analytics 360, its first features were very basic, today we can say that it has been evolving fast.

Data Studio, in our case, is becoming an essential tool with which to work and with which to visualize organized information very quickly.

Table of Contents

Data Studio for eCommerce

The use that can be given to this tool is unlimited, in our case that we are dedicated to the development of online stores, it is more focused on very specific metrics, some of which we usually use:

As you can see, the possibilities are endless. The key to making a dashboard correctly for e-commerce is to know what metrics we need to show in order to later see how we can get the data and try to automate the process 100%.

In our case, we offer a personalized Dashboard creation service with Data Studio, the client only has to indicate what metrics or information they need to appear, and with that, we can make an estimate of the time that it may cost to carry out this work, although as a general rule it is They are usually included in the maintenance since the information to be shown by the client is usually changing or improving it.

We have many stores already integrated with this system to work on the evolution of the store, and in other cases, to be able to do SEO monitoring of the project’s evolution or detect those areas of the store where we can improve. In short, it has become an indispensable tool in our day today.

Data Studio connectivity, DataSources

The connectivity that Data Studio has is enormous, and it will allow us to collect data from a multitude of tools, you have free plugins and developers and others that are paid, but we do have to highlight some:

• analytics
• Search console
• Google Sheets
• Google ads
• Youtube
• amazon-seller
• Mailchimp
• Page Speed
• MySQL

And many more, but as you can see the possibilities are immense, only with these tools we could already obtain all the necessary information to generate a very powerful dashboard of all the management of our online business.

Data Studio Report Examples

In addition to all this, Google has left us a lot of examples so that we can see the potential of this tool, for any sector, of the main metrics, we just have to know what information we want to show.

If you want to see a tutorial on how to create a panel and add data, I leave you a video that can be of great help to you from SEMRUSH

Dashboards to share

Another advantage that we are going to have is that we will be able to share the different tables online, and only those that we want can have access, which is great for a company that has different employees.

We can automate the sending of tables at the end of the month so that the client or the company itself can have the information for the entire month and thus be able to act quickly and effectively on any problem.

In the end, we have a free tool that Google offers us, another product that continues to link us to its brand, and which of course continues to have a lot of information about our business. But if you don’t give it to Google, you’re going to have to give it to another company…