White gold: A chic shade that everyone will want to dye their hair this summer!

Blonde never goes out of fashion, only its shades and coloring techniques change. So, this summer at the peak there will be a noble color with a beautiful name white gold. 

Let’s be inspired by the stellar examples of such coloring and try it on ourselves!

After a long season of sleek brown hair, which lasted all winter, the blonde is again confidently winning the leading position. The number one hair color this summer will be the “expensive” shade of white gold. You can verify this by looking at the stars of the first magnitude. So, Gigi Hadid, Kim Kardashian, Dodge Cat, and other celebrities have already dyed their hair in platinum blond, thereby setting a trend for all of us!

Of course, they have been painted in a similar shade before, but many colorists note a real revival of the fashion for white gold in this season. Why is this shade so different from other blonde options? The trick is that it is as neutral as possible: it remains creamy without going into silver or gold.

White gold is somewhere between the pure platinum version of 2016 and the vintage gold that was all the rage last summer. It is not as cold as ashy, but not warm enough, like butter or honey. In a word, the golden mean, which will be ideally combined with any skin tone: whether you are a white-skinned nymph, like Gigi Hadid, or a hot dark-skinned woman, like Kim Kardashian.

However, this cool shade also has its drawbacks: it is difficult to achieve and even more difficult to maintain. In this sense, he fully justifies his luxurious name, because proper care for such hair will require big expenses. 

Firstly, it is necessary to go for such a color exclusively to a professional. So no experiments at home in front of the bathroom mirror, especially if you are currently wearing a dark shade. In some cases, staining in several stages may be required: first, bleaching, and then adjusting the desired cream tone. 

Also, keep in mind that every 5-6 weeks you will have to tint the roots, so immediately allocate a place in your budget for these trips to the stylist. In addition, the curls will require careful care, because white gold looks best on long and smooth hair. Therefore, it is important to keep them healthy, shiny, and hydrated after bleaching. Here, not only homemade masks can be used, but also special salon procedures.