TikTok is launching a new ad format called Spark Ads, which will allow brands to promote videos from their TikTok accounts in the user recommendation feed, as well as promote videos from creators who participated in the brand’s advertising campaign.
Spark Ads delivers higher results from advertising campaigns with minimal budget and resources. All video views, comments, reposts, likes, and subscriptions received while the ad was running will be accumulated in the video owner’s account.
TikTok is a space for fun, creativity, discovery, and innovation. The short video format and variety of the platform’s creative tools make it easy for users to create creative content and share it with the audience. And the unique TikTok recommendation feed offers each member of the community an individual selection of videos that meet their personal interests and hobbies.
The strength of the TikTok community, combined with technological innovation, allows TikTok to create compelling products for brands and partners. Thus, the TikTok For Business advertising platform was launched, thanks to which brands of any size can interact with the TikTok audience and launch campaigns on their own.
TikTok for Business invites brands to move away from standard ad delivery, in favor of creating and promoting native and authentic content that can truly capture the attention of the audience.
Healthy! When developing Spark Ads, TikTok aimed to create a unique branding solution that allows businesses to become part of the platform’s creative community on par with TikTok creators. Spark Ads allows you to effectively promote existing organic videos created by companies, increasing the number of views and user conversions. Brands have access to all the creative tools of the platform, allowing them to quickly and easily create a creative video.
TikTok’s video user engagement features allow for more community engagement with brands. Thus, users will be able to shoot Duets with company videos, organically distributing brand content already in their accounts.
The launch of Spark Ads will allow brands to unleash the full potential of the platform, get even closer to the TikTok community, and create the most native, creative, and relevant content for the platform audience.
We already use different TikTok advertising tools for business. If you want to customize or improve the performance of your targeted TikTok Ads, — specialists will offer the best strategy for promoting your business on TikTok and help you launch advertising in the shortest possible time. With our experts, you can turn the interest of your target audience (TA) into action, create a pattern of interaction with a product, scale an advertising campaign, or
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About TikTok
TikTok is the leading app for creating short videos. Our mission is to inspire people to be creative and bring them joy. TikTok has offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Jakarta, Seoul, and Tokyo.
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