How can a Thank You Page Help Your Business? Useful Tools To Strengthen Brand Position

If you go to any sites or landing pages, you can notice that most of them do not have a thank you page. Probably, resource owners have no idea how much profit and target audience they lose because of this.

A well-designed Thank You Page can sell a product or service just as well as a top manager. Let’s take a closer look at what a thank you page is and why everyone needs it so much.

What is a Thank You, Page?

Thank You, Page, is the page that the user sees after he has performed certain actions on your resource: filled out a form, purchased a product or service, subscribed to the newsletter.

In most cases, a person who has performed “useful” actions on your resource, or all of the above, sees a message: “Thank you for the order! Our manager will contact you.” On the one hand, thank you very much. But, on the other hand, the user is forced to wait.

This doesn’t happen in real life. Customers come to the store, and sellers strive to serve you as quickly as possible. On the Internet, the situation is much worse: marketers miss the opportunity to win over the client.

Important! There are not so many thank you pages, so if you decide to create one on your site, you can outperform your competitors.

A thank you page will be useful in any area of ​​both small and large businesses.

Thanks to the Thank You Page, you can motivate visitors to purchase a product. It is after filling out the form that they are ready to buy something else and are interested in you and your products. If the manager offers any product, then it will only be at hand. However, in order to get a high interest from the client, you need to try hard (even before he visits your resource!), And properly design the thank you page. 

What does a Thank You Page consist of?

If you want to create an effective and useful thank you page, then you need to consider elements of its content:

1. Call to action! Decide what you want from the visitor and articulate it correctly. Encourage them to take action, like filling out a form;
2. “Everything is correct” – as confirmation that everything is done correctly. When visiting a new site, the visitor may be confused. For example, intuitively fill out a form, but still worry about whether you did everything right. Therefore, it is worth reassuring him and informing him of what will happen next. 

The site is a good example.LPgenerator. After filling out the form, the system displays the message “Your application has been accepted! Check your mail. Within five minutes we will send you a confirmation of registration. Yes, not everything is perfect here. But confirmation of the correctness of the user’s actions and gratitude is present. 

1. What’s next for you? From the example above, the page has an explanation of what the visitor expects next. There is no need to leave him in the dark because then he will not see the point in his actions and consider them a waste of time. Teach customers to check email and read your messages;
2. Communication in social networks. Ask the user to make friends with you on social networks. So you will increase the number of subscribers in groups and get loyal customers;
3. “Thank you” or gratitude – it’s not for nothing that the page is called Thank You, Page. The user should definitely be thanked for taking the time and effort to complete the form. 

Advice! Use the thank you page to express “thank you” for a purchase, order, subscription, application, registration, successful payment page, etc.

It is not necessary to use all of the above elements. You can test one or another option, combine several items and monitor the reaction of visitors. Every business requires an individual approach. However, the minimum set of tools on the thank you page includes gratitude, a call to action, and an explanation of what will happen next.

How can I diversify the thank you page or Thank You, Page?

In order to diversify the thank you page, you can use:

1. Timer. A timer with a countdown to an event is placed on the page. So the client will not miss important information that he wanted to know about;
2. Gamification. The task of the game is to keep the user on the page of the site as long as possible. Any intuitive exercise will do. Just do not make tasks too complicated and long. From this, the client gets tired and leaves. It’s also nice if the game is related to the theme of your resource;
3. Photo. Openness inspires more trust in customers. In addition, everyone is pleased to see people who are working on the creation and sale of a product or service. By posting a photo on the thank you page, you are demonstrating that you are not afraid to show your face. This inspires more confidence in people;
4. Video gratitude. We will warn you right away that this option is not suitable for every business. But with it, you can get closer to the site visitor. 

Use the tools that will help you express your gratitude to the client for the ordering, ordering, registration, successful payment, and subscription services you provided.

Why do you need a thank you page for your business?

Thank You Page helps to cope with a number of issues. Among them:

• Upsell. Did a client buy something from you? On the page, you can not only thank him for this but also suggest other products that he might not have noticed

• Increasing the time of interaction with the site. This fact affects the search promotion. You ask: “In what way?”. Yes, very simple. If the visitor has subscribed to your updates, you can keep him on the resource by offering to read several articles. Or share a link to interesting material. You can attach instructions for using the product that was ordered

• Valuable offer. You can even win over the client by offering to download a free checklist, book, webinar, and so on. A discount on any product or a promotional code will do. The gift will not only be pleasant to the visitor – he is more likely to return to you again;

• Increased trust in the company. On the thank you page, you can and even need to post testimonials from past customers. You should only post truthful comments that sound convincing. Remember that deceit and pretense are felt immediately, do not try to outwit everyone. There will be people who will catch the trick and never come back to you. They will also protect their friends from your site

• Subscription. You can invite the client to subscribe to your updates. So he will always be up to date with the latest news;

• Conducting a survey. Add a short survey. Thanks to her, you can get to know the client better. It is recommended not to use too many questions so as not to tire the visitor.

How do I set up thank you page analytics?

Now it became clear that the thank you page follows immediately after the completed form. Therefore, the visitor interacted with the site. The next step is to learn analytics. One of the simplest ways is to set up a goal in the web analytics system to visit this page. The system will calculate:

In order to set up analytics, you need to copy the entire Thank You Page URL and place it in the conditions for the goal.

Helpful Hints

Here are five tips to help you set up the right thank you page for your site.

1. Close the page from indexing. This is necessary so that an outside user does not get on it;
2. Thanks to Google.Analytics and Yandex. Metrica, you can track how many visitors have reached the end of the action you set on the thank you page;
3. Anyone can set up a Thank You Page, without asking for help from specialists. Use a website builder. For example, well-provenPlatformaLP,flexbe,TildaandWix;
4. Brave managers can take an online tour of the office, talk about the workflow, employees, and more. Users will be interested to see how the site works;
5. Install the retargeting code on Thank You Page. This will help with the final decision of the client if he suddenly did not purchase something.

Don’t be afraid to cheat, but do it wisely. Remember, the visitor should not notice these tricks.

Findings

• The Thank You Page is an important part of almost any website. With its help, you can increase the number of potential customers, interest in your product and stimulate them to purchase goods. 

• The Thank You Page can be used in a variety of ways. There are many options for what text is placed on a given page. Choose the option that suits your site.

• A thank you page is needed not only on the site but also on the blog. For example, it’s a good idea to thank a visitor for a like or a published comment. Therefore, use the opportunity to interest customers to the fullest.

• Don’t stop there. Develop the site, turn the most non-standard ideas into reality, and fill it with useful content. And the result will not keep you waiting!