Google Adsense service announced the launch of fixed ads on wide screens of different sizes. The new “Wide Screen” feature in Auto ads settings will be available on July 19, 2021. About who it will be useful to, how to use it, and analyze incoming data, we will analyze further.
Who will benefit from the new functionality?
The Google AdSense service is intended for publishers – those who own websites, blogs, and forums and want to monetize the traffic entering the resource. All you need to earn extra income is to install the code on your site Google will do the rest! At the same time, the publisher can change the settings for placing advertisements on his resource at any time.
What are fixed ads?
Fixed ads are one of the automated ad formats in Google AdSense. Their peculiarity lies in the fact that the banner is attached to the edge of the screen and does not prevent the user from interacting with other content. Depending on the site design, fixed ads appear at the top, bottom, or corner of the screen. At the same time, users can close the advertising material at any time by clicking on the cross in the upper right corner.
What is the essence of innovation?
In the past, fixed ads were used primarily for display on mobile devices. But from July 19, 2021, such ads will also be shown on wide screens over 1000 pixels. This will allow publishers to increase the reach of advertisements on their resources.
How to use the function?
Google AdSense fixed ads will start automatically from the moment the new feature is launched for all publishers. You do not need to enable this option yourself. But here you can turn it off: go to the settings of automated ads and turn off the “Widescreen” function.
As an effective Internet marketing agency recommends relying not on personal opinion, but on the results of testing the display on wide screens. If you have previously used fixed automatic ads on your sites, then test with the proposed new option and then compare the results for the same periods. For the purity of the experiment, select periods with a small difference in incoming traffic on the site and an identical location of the fixed ad.
Editorial Team
