Promotion on TikTok is a relatively new way to talk about your products and services. However, many brands still doubt the effectiveness of the platform for their niche, relying on already proven options.
For example, contextual advertising. However, a recent Adweek-Morning Consult survey showed that 15% of all adults and 36% of Generation Z made a purchase after seeing a product review or ad on TikTok.
The results of the survey also showed that:
- 71% of respondents have a TikTok account;
- 60% of millennials bought something after seeing an ad or product review on a platform;
- 48% of Gen Xers and 27% of Baby Boomers also purchased a product based on a TikTok recommendation.
Interestingly, TikTok audiences are more likely to purchase from brands after viewing ads or reviewing a product, compared to users on other platforms. This suggests that tiktokers could potentially be the most dedicated group of social media shoppers. But in order to get a really high conversion rate, you need to target those users who are related to your target audience.
To date, the following types of advertising campaigns are available in TikTok Ads: Reach/Traffic, App Installs, Video Views, Conversions. To start promotion on the platform, simplyleave a requestand Webpromo will develop an individual strategy for your brand.
Editorial Team
