We present the web development tools that we use on a daily basis to improve and optimize a web page

I am going to tell you about the tools that I usually use when we have commissioned a web page from scratch, without a template, and we have to optimize all the necessary points to improve the performance of a web page, that is, optimize a website.

• 4webs
• Seo
• The best tools to optimize a website

The best tools to optimize a website

We present the web development tools that we use on a daily basis to improve and optimize a web page

30 Ago 20208FacebookTwitter

I am going to tell you about the tools that I usually use when we have commissioned a web page from scratch, without a template, and we have to optimize all the necessary points to improve the performance of a web page, that is, optimize a website.

What are web tools?

Web tools are applications, websites, or plugins that allow us to analyze a web page, from the way it has been developed, the speed, errors, or other technical aspects related to SEO or marketing.

Therefore, these tools allow us to save a lot of time, and if we know how to use them, we can even automate processes to have our website monitored at all times.

And these are my favorites:

Google Mobile friendly

It is the tool that Google has released to verify that a page works well on mobile, Google Mobile Friendly today essential.

We have a preview of exactly how the crawler sees the web, in this way we will be able to know if all the parts of a web are loaded, the main problem of many stores, and why the search engine does not crawl the entire site well.

MicroData Test

It is the new microdata tool, it will allow us to know if we are passing all the schema markup correctly, if there are errors, and how to correct them, another one that becomes essential if we want to work on the semantic web.

Page speed

That the loading speed is a positioning criterion and no one doubts it, with the Page Speed ​​tool we can validate the errors that we have on the web and it will tell us how to solve them. It already includes the FCP, LCP, and CLS, if you don’t know what it is, I leave you a link where it explains it, is essential to correct these metrics to have a good score and follow Google’s quality guidelines.

AMP Tool

As you well know, AMP technology allows the display of content on mobile phones with an exclusive version of your website, it allows resources to be minimized and the content to load faster. It is a widely used technology, especially in the media… if you want to check that the page works well with this technology, you can use the official Google tool for AMP.

W3C

The W3C is the page par excellence with development standards, any page should validate according to this regulation since it values ​​the correct use of labels, accessibility, and corrects errors in labels that we may have made and we have not realized.

Light house

Lighthouse is an extension for Chrome or Firefox, it is very similar to Google’s Page Speed, but it will give us a little more information about usability, accessibility, speed, and good development practices. If you combine it with Page Speed ​​you will have a perfect loading website.

search-console

Once we have the web launched, it is essential to register it in Search Console, with this tool we will be able to link the site maps, see speed errors, microdata, in short, all the metrics and errors that we have on the web will appear here as the search engine is tracking our website.

Google Analytics

Measuring is essential if we want to improve, and knowing our users is another part that we have to control, although we have other alternatives, such as Yandex, we continue to stick with the free Analytics service, since it gives us many customization options, and we already know her…

Semrush

Semrush has become the Swiss army knife for everything, it helps us to monitor keywords, to find errors on our website, to help us with new topics on our website, to study the competition, it is a tool that if you had a business I would pay online… if you want to try it for free for 7 days I leave you a link.

Webpagetest

Webpagetest is a tool that we like very much, and that gives us a lot of information about the speed of our website, metrics of our server, its speed, and loading times of the different files that are loaded on the web.

Chrome console

Essential for everything, to develop because it allows us to see the code, to optimize because it allows seeing the loading times. We can even modify the code in real-time, and test javascript without modifying the web. It also has security options, errors, etc. A necessary basic for everyone.

Other optimization tools

He may have left me many more tools that many of you use, such as GTMetrics, Ahrefs, Sistrix, etc. But the list that I have left above are what I consider to be the essential tools for any developer, programmer, SEO consultant, or marketing manager.

My advice is that you familiarize yourself with all the tools that I have indicated, work with them, understand them, and know how to improve your website with all the information they give you.